Our Best Seller collection features the most-loved beauty products that our customers can’t get enough of. These top-rated items have been tried, tested, and trusted for their quality, performance, and results. From must-have lashes to everyday makeup essentials, each product in this collection is a customer favorite that delivers on its promise. Perfect for both beginners and pros, these best sellers are carefully chosen to help you achieve flawless looks with ease. If you’re not sure where to start, this collection is the perfect place to discover the beauty staples everyone is raving about.
There is no one perfect number—it depends on your lifestyle. Small palettes are great for everyday use, medium palettes give you variety, and large palettes are perfect for experimentation. The best palette is the one you’ll actually use and enjoy.
No palette is 100% free of fallout, especially shimmers or loose glitters, but many come close. By choosing well-pressed shades, quality formula, and using good tools + techniques, you can enjoy beautiful eye looks without the mess.
A travel-friendly palette should combine compact design, versatile shades, good pigment, and secure packaging. Choose one that fits your style, bag size, and the looks you’ll use most. That way, you travel lighter but still look polished wherever you go.
If you have dark skin, the best eyeshadow palettes are those with rich pigment, warm or jewel-toned hues, and a good mix of matte and shimmer finishes. Don’t be afraid of bold shades—they often look amazing. With the right base, technique, and color story, you’ll find palettes that make your eyes stand out beautifully.
